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Posted: July 4th, 2012 | Author: | Filed under: blogging, marketing, professional development | Tags: , , , | 2 Comments »

I am   s l o w l y   doing this fab professional development course called CPD23. You may recall I started last year but didn’t finish because, well, work, life and stuff got busy, and oh yeah, WE HAD A BABY! So this year I’m doing the Things I missed out on. I blogged about Things 1 and 2 here. Last year I wrote about Thing 3, Online Presence here: (br)And introducing… dpgreen! Since last year I haven’t consciously altered my ‘brand’ in any way, instead I’ve aimed to keep it consistent across social media platforms and other online haunts.

In thinking about this short post, I have decided I want to tweak the wording on my social media profiles to include “proud Dad.”  Also, I’m planning to re-write the About page on this blog. I think I am doing myself – my brand – a disservice by pledging to blog about topics that I haven’t written about yet. It is not that I particularly care that I haven’t blogged about every topic from my About page yet. Rather, I want to be careful not to be guilty of false advertising. For I know whenever I check out someone new to me in the blogosphere or twittersphere, the first thing I do is read their about page, or profile. This is a MAJOR factor in my, let’s be honest, lightning fast decision of whether I want to follow them or subscribe to their RSS feed. If someone’s About pledge and profile doesn’t match their blog or twitter stream content, then I’m far less likely to engage with them. So, I figure the same must be true for my profile and what I claim to ‘be about’. Perhaps people read my about page, and are wondering where the missing content is.

What about you? Do you read profiles and about pages? How do you feel when the claim and the content differ?

 

National Tobacco Company Ltd :It’s toasted. No other brands are genuine; refuse all imitations. Riverhead Gold navy cut no. 3, cut plug no. 10, Cavendish mixture. The only toasted tobacco on the New Zealand market. No cough, no bite; does not injure heart by National Library NZ on The Commons on Flickr.


(br)And introducing… dpgreen! (CPD23 Thing 3)

Posted: July 7th, 2011 | Author: | Filed under: marketing | Tags: , , , , | 2 Comments »

Last week the CPD23 crew asked us to think about our personal brand. Specifically, “consider how people see your online brand, what brand you would like to convey, and how to match the two.”

Original photo by Jon Worth.

(you can make your own Bus Banner here)

Analysing your brand. You may think that’s big business stuff, or it sounds kinda egotistical. However, if our brand is the image we represent online, then analysing our online identity is a very sensible and interesting thing to do. Especially considering our online identity can affect our present & future career aspirations, and our social interactions, both online and IRL. If we do not know people well in real life, our online presence is how people feel they first know us. And to a point they do know us: we are what we portray online, we are our brand. It’s our online identity.

As suggested by the CPD23 crew, I did a Google incognito search while I was logged out of my account, to get a truly objective view. I typed “dpgreen” and following is the list of hits from page one:

  1. My twitter account (number 1!)
  2. This! My blog: dpgreen.net (number 2!)
  3. My flickr account
  4. A link to a company called DP Green Inc. who specialise in custom outdoor living requirements.
  5. dpgreen.net on Facebook
  6. My vimeo account

Results 7 to 10 were other “brands,” and you can click here to see a screenshot of the results.

My thoughts

  • Good: of the ten results on page one, five referred to my online brand.
  • Better: of the first six, five were dpgreen results.
  • Best: my blog was number two!

We’ve all googled ourselves (right?!) but this was the first time I’ve googled “dpgreen”. I was very pleased and very surprised by this search result. I didn’t expect to have my blog so close to the top. It’s logical to see Twitter & Facebook accounts up there – Internet behemoths that they are! – but my blog? I guess the term “dpgreen” is not super common, unlike, oh I don’t know, the term “David Green”. Which is exactly why I chose dpgreen. Not uncommon enough to still have the .com address available mind you, but I think all the ones you really want are gone, right?!

Branding decisions

It is good practice – nay, great practice! – to use the same handle/moniker/name across as many platforms as you use, whenever possible. Why? “Because it is my name! Because I cannot have another in my life!” (Act IV, The Crucible by Arthur Miller). Basically so you are easy to recognise & follow. Thankfully, @libsmatter put me onto the very clever namechk.com when I read this interesting post a while ago. I use the same profile pic across various networks to continue my brand. This makes finding (or avoiding!) me easier for people who I connect with online. Having – by which I mean renting – my own domain name secures me my place on the web and a real choice of email addresses. I believe ‘owning’ my domain name & using @dpgreen.net as my email host implies a professionalism & tech-competency that I’m happy for people to think I possess! I remember reading this good piece of advice a while ago from @haikugirlOz.

What I want to change & improve

Despite reading quite a bit about Search Engine Optimisation (SEO) I haven’t done anything about it! I’m honestly not (that) bothered with blog traffic, I’m really in it for learning & networking, but mastering SEO would be a great skill for my workplace. I’d like to figure out how to dictate what a search result produces when the hit is dpgreen.net. Currently a “dpgreen” search reveals this:

Rather than retrieving this blog address (yay!) and a paragraph rich with the keyword “dpgreen” (boo!) I’d like to control what appears as a description. I’d like it to read as my blog tagline does: “Libraries & learning. (Occasional other loves.)” Or something from my about page perhaps, but the point is I want to learn how to do it! I also want to tidy up my brand on any rogue accounts I have and am not using, or are squatting on for later. I’m thinking of identi.ca, YouTube, etc. This exercise has also prompted me to re-think & probably update my about page, and my twitter bio.

We know marketing our workplace & the services we offer is vital. That is brand management. Analysing & controlling our own brand is important too.