Posted: September 24th, 2014 | Author: dpgreen | Filed under: libraries, marketing, social networking | Tags: #followalibrary, twitter, work | No Comments »
This post originally appeared on International Librarians Network.
Are you passionate about promoting your library? Do you need to escape the echo chamber and reach people from other industries, and non-users? Does your library do or have something that may surprise people? Make sure you get behind #followalibrary Day! At a minimum, you and your library service will get more followers.
This online event runs all day on October 1st. It’s a marketing, advocacy, networking free-for-all; a drop-in, casual twitter chat that feels like a group hug. Everyone everywhere can participate, and with steering committee members from South Africa, the Netherlands, and Australia, it’s truly an international affair.
How to play:
• Add #followalibrary to your tweets
• Follow @followalibrary for discussion topics and questions
• Watch the stream by searching #followalibrary
This year we’ll tweet topics and questions from the @followalibrary account with a #librarysurprises focus. The idea is to spread the word about innovative, out-of-the-box library programs, resources, and work practices, that users and non-users may be surprised to learn we do. The #followalibrary stream may look like this:
“@followalibrary: How does your library smash the libraries-as-quiet-places stereotype? #librarysurprises #followalibrary
@sclibs: By day: 70 ppl sang rhymes & danced the Hokey Pokey. By night: 40 teens watched anime on the big screen. #librarysurprises #followalibrary”
Libraries are great at advertising to, and asking for feedback from, our regular customers. But how well do we engage the wider community? Similarly, library staff know that libraries are doing amazing things for community building, skill-sharing, and of course literacy (to name a few). But do our funding bodies, our politicians, our business sector, know of this social value?
Let’s get noticed on October 1st by flooding our streams with #followalibrary tweets. We’ll spread the good word about the great work libraries are doing, while sharing ideas with each other. Our library twitter accounts will get more followers, our services will get more members, and our community will join the conversation – so what have you got to lose?! Join us for #followalibrary Day on October 1st.
Posted: July 22nd, 2013 | Author: dpgreen | Filed under: anz23mthings, learning, photography, social networking | Tags: anz23mthings, Facebook, flickr, instagram, libraries, marketing, promotions, thing 2, twitter, work | No Comments »
I love photography. Most excellent wife J. is a great photographer:
Me? Not so much. I dabble; and sepia and black & white are my friends:
I used to really, really like flickr, but due to the new overhaul, I can barely view my own photos over our slowish home connection. I still use it a bit though, especially for the awesome Commons – check it out for your next blog post image. I tweet photos and take a fair few with my phone. I rely on google to store them for me as I have an android. However, I admit I don’t know enough about how these photos are being stored, I just access any I want on the desktop via google plus, or on my phone. Since scoring a work iPad I am taking some with that too and I post to work Facebook and twitter accounts. We also have a work flickr account that I set-up, but only occasionally use, mainly because it’s a convoluted system to upload via our system, and it takes so long it often times out! Consequently, any work photo flickr uploads I do at home. (But I’m trying not to work from home too much lately…)
As part of my learning/playing, I’ve just joined Instagram and am enjoying exploring. I’m dpgreen_net; come say hi!
My library uses photos to promote events and activities. But now that I think about it, this is usually after the fact. Sometimes I post anticipation photos to gee-up people, and my new workmate posts some in real time – awesome! However, we mostly post photos to Facebook, twitter and flickr chronicling event highlights, rather than in the lead-up. (Note to self: post more pre-event photos.) We have a form which parents/carers and adults need to sign if we’re going to publish photos of them or their minors. This can be a hassle; to the point where we sometimes don’t take photos, or we just post shots with backs of heads. Sometimes I wonder if we could ask for permission when people sign up for their membership…
Last year I ran a Zombie Photo Competition for National Youth Week. It was a great success, and something different for my library! There were maybe 30 entries and they were so creative. Given the prevalence of mobile devices, I encouraged young people to use a zombify-ing app on their phone/tablet photos – this boosted entry numbers. I displayed all the entries and young people got a kick out of seeing their work in the library. Perhaps the best aspect was engaging some non-library users. I recommend a photo comp for teens, and really should try it again at my work.
Speaking of zombies, let me pick your braaaains!
- Does your library have a great idea for gaining photo permissions?
- How do you store your photos taken on mobile devices?
- Are you on Instagram? Leave your handle in the comments