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Join us on October 1st for #followalibrary Day!

Posted: September 24th, 2014 | Author: | Filed under: libraries, marketing, social networking | Tags: , , | No Comments »

This post originally appeared on International Librarians Network.

Are you passionate about promoting your library? Do you need to escape the echo chamber and reach people from other industries, and non-users? Does your library do or have something that may surprise people? Make sure you get behind #followalibrary Day! At a minimum, you and your library service will get more followers.

Sexy Tweet: Follow Me @DianaGavrilita uploaded by Seattle Clouds.

Sexy Tweet: Follow Me @DianaGavrilita uploaded by Seattle Clouds.

This online event runs all day on October 1st. It’s a marketing, advocacy, networking free-for-all; a drop-in, casual twitter chat that feels like a group hug. Everyone everywhere can participate, and with steering committee members from South Africa, the Netherlands, and Australia, it’s truly an international affair.

How to play:

• Add #followalibrary to your tweets
• Follow @followalibrary for discussion topics and questions
• Watch the stream by searching #followalibrary

This year we’ll tweet topics and questions from the @followalibrary account with a #librarysurprises focus. The idea is to spread the word about innovative, out-of-the-box library programs, resources, and work practices, that users and non-users may be surprised to learn we do. The #followalibrary stream may look like this:

@followalibrary: How does your library smash the libraries-as-quiet-places stereotype? #librarysurprises #followalibrary

@sclibs: By day: 70 ppl sang rhymes & danced the Hokey Pokey. By night: 40 teens watched anime on the big screen. #librarysurprises #followalibrary”

Libraries are great at advertising to, and asking for feedback from, our regular customers. But how well do we engage the wider community? Similarly, library staff know that libraries are doing amazing things for community building, skill-sharing, and of course literacy (to name a few). But do our funding bodies, our politicians, our business sector, know of this social value?

Let’s get noticed on October 1st by flooding our streams with #followalibrary tweets. We’ll spread the good word about the great work libraries are doing, while sharing ideas with each other. Our library twitter accounts will get more followers, our services will get more members, and our community will join the conversation – so what have you got to lose?! Join us for #followalibrary Day on October 1st.