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Brand me dot com

Posted: July 4th, 2012 | Author: | Filed under: blogging, marketing, professional development | Tags: , , , | 2 Comments »

I am   s l o w l y   doing this fab professional development course called CPD23. You may recall I started last year but didn’t finish because, well, work, life and stuff got busy, and oh yeah, WE HAD A BABY! So this year I’m doing the Things I missed out on. I blogged about Things 1 and 2 here. Last year I wrote about Thing 3, Online Presence here: (br)And introducing… dpgreen! Since last year I haven’t consciously altered my ‘brand’ in any way, instead I’ve aimed to keep it consistent across social media platforms and other online haunts.

In thinking about this short post, I have decided I want to tweak the wording on my social media profiles to include “proud Dad.”  Also, I’m planning to re-write the About page on this blog. I think I am doing myself – my brand – a disservice by pledging to blog about topics that I haven’t written about yet. It is not that I particularly care that I haven’t blogged about every topic from my About page yet. Rather, I want to be careful not to be guilty of false advertising. For I know whenever I check out someone new to me in the blogosphere or twittersphere, the first thing I do is read their about page, or profile. This is a MAJOR factor in my, let’s be honest, lightning fast decision of whether I want to follow them or subscribe to their RSS feed. If someone’s About pledge and profile doesn’t match their blog or twitter stream content, then I’m far less likely to engage with them. So, I figure the same must be true for my profile and what I claim to ‘be about’. Perhaps people read my about page, and are wondering where the missing content is.

What about you? Do you read profiles and about pages? How do you feel when the claim and the content differ?

 

National Tobacco Company Ltd :It’s toasted. No other brands are genuine; refuse all imitations. Riverhead Gold navy cut no. 3, cut plug no. 10, Cavendish mixture. The only toasted tobacco on the New Zealand market. No cough, no bite; does not injure heart by National Library NZ on The Commons on Flickr.


Comments
  • Chelle July 6, 2012 at 7:35 am

    You & I really need to bounce off each other a bit more, methinks. This post nice timing for me! Keep on trucking dude x

    • dpgreen July 9, 2012 at 6:50 am

      Thx Chelle! Yes we should compare notes. I’ve loved reading your travel adventures, and look fwd to many more :)