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(br)And introducing… dpgreen! (CPD23 Thing 3)

Posted: July 7th, 2011 | Author: | Filed under: marketing | Tags: , , , , | 2 Comments »

Last week the CPD23 crew asked us to think about our personal brand. Specifically, “consider how people see your online brand, what brand you would like to convey, and how to match the two.”

Original photo by Jon Worth.

(you can make your own Bus Banner here)

Analysing your brand. You may think that’s big business stuff, or it sounds kinda egotistical. However, if our brand is the image we represent online, then analysing our online identity is a very sensible and interesting thing to do. Especially considering our online identity can affect our present & future career aspirations, and our social interactions, both online and IRL. If we do not know people well in real life, our online presence is how people feel they first know us. And to a point they do know us: we are what we portray online, we are our brand. It’s our online identity.

As suggested by the CPD23 crew, I did a Google incognito search while I was logged out of my account, to get a truly objective view. I typed “dpgreen” and following is the list of hits from page one:

  1. My twitter account (number 1!)
  2. This! My blog: (number 2!)
  3. My flickr account
  4. A link to a company called DP Green Inc. who specialise in custom outdoor living requirements.
  5. on Facebook
  6. My vimeo account

Results 7 to 10 were other “brands,” and you can click here to see a screenshot of the results.

My thoughts

  • Good: of the ten results on page one, five referred to my online brand.
  • Better: of the first six, five were dpgreen results.
  • Best: my blog was number two!

We’ve all googled ourselves (right?!) but this was the first time I’ve googled “dpgreen”. I was very pleased and very surprised by this search result. I didn’t expect to have my blog so close to the top. It’s logical to see Twitter & Facebook accounts up there – Internet behemoths that they are! – but my blog? I guess the term “dpgreen” is not super common, unlike, oh I don’t know, the term “David Green”. Which is exactly why I chose dpgreen. Not uncommon enough to still have the .com address available mind you, but I think all the ones you really want are gone, right?!

Branding decisions

It is good practice – nay, great practice! – to use the same handle/moniker/name across as many platforms as you use, whenever possible. Why? “Because it is my name! Because I cannot have another in my life!” (Act IV, The Crucible by Arthur Miller). Basically so you are easy to recognise & follow. Thankfully, @libsmatter put me onto the very clever when I read this interesting post a while ago. I use the same profile pic across various networks to continue my brand. This makes finding (or avoiding!) me easier for people who I connect with online. Having – by which I mean renting – my own domain name secures me my place on the web and a real choice of email addresses. I believe ‘owning’ my domain name & using as my email host implies a professionalism & tech-competency that I’m happy for people to think I possess! I remember reading this good piece of advice a while ago from @haikugirlOz.

What I want to change & improve

Despite reading quite a bit about Search Engine Optimisation (SEO) I haven’t done anything about it! I’m honestly not (that) bothered with blog traffic, I’m really in it for learning & networking, but mastering SEO would be a great skill for my workplace. I’d like to figure out how to dictate what a search result produces when the hit is Currently a “dpgreen” search reveals this:

Rather than retrieving this blog address (yay!) and a paragraph rich with the keyword “dpgreen” (boo!) I’d like to control what appears as a description. I’d like it to read as my blog tagline does: “Libraries & learning. (Occasional other loves.)” Or something from my about page perhaps, but the point is I want to learn how to do it! I also want to tidy up my brand on any rogue accounts I have and am not using, or are squatting on for later. I’m thinking of, YouTube, etc. This exercise has also prompted me to re-think & probably update my about page, and my twitter bio.

We know marketing our workplace & the services we offer is vital. That is brand management. Analysing & controlling our own brand is important too.

  • ceaseless July 11, 2011 at 1:48 am

    Hi dpgreen —
    really informative and thought provoking post (for example, the line about thinking about our brand IRL – got me thinking all Andy Warhol… he really was the first contemporary CP — cultural producer, I believe they were called artists in his day — that so deliberately created a brand IRL, there’s an interesting article on Warhol’s personas here:…

    And thanks for the CPD23 ref — I’ll follow that up once i’m a professional…

    In meantime, I’m enjoying your brand online and off, and i particularly like the fontage and brand colours on your bus banner! Viva Public Transport!

    • dpgreen July 17, 2011 at 10:06 pm

      Dear ceaseless,
      Many thanks for your kind, supportive comment! I really appreciate you reading & taking the time to share your thoughts :) I apologise it’s taken me so long to reply. Thanks for the Warhol linkage & food for thought: his brand really is so recognisable. Cultural producer indeed. Hope to see you on a ceaseless bus one day!